Artificial Intelligence Tools Used for Graphic Content Generation

Authors

  • Andreea BARBU National University of Science and Technology Politehnica Bucharest
  • Maria Elena TACHE Graffitti 94 R.B.I. PRODCOM SRL, Bucharest, Romania
  • Sandra Samy George HADDAD Arab Academy for Science, Technology, and Maritime Transport, College of International Transport and Logistics
  • Jilan KESHTA Arab Academy for Science, Technology, and Maritime Transport, College of International Transport and Logistics

DOI:

https://doi.org/10.56177/12icmie2025.140

Keywords:

artificial intelligence tools, graphic image generation, graphic content generation, graphic design, digital marketing

Abstract

Regardless of the industries, a basic component that we find everywhere lately in the context of marketing and promotion, is the result of artificial intelligence, whether we are referring to written content, visual content, videos or a combination of them. As social media remains one of the basic channels for promoting companies, the visual content posted must also be of quality. In this context, it is difficult for companies to invest from the beginning in a solution that will ensure the maximization of the effects of artificial intelligence on posts. Thus, this paper aims to help the industry wishing to apply solutions based on artificial intelligence to generate visual content with concrete suggestions regarding the use of certain tools of interest. The paper presents the comparative analysis of 5 such tools, which are compared based on clear evaluation criteria. Through the results of the study, the authors suggest the NightCafe solution as one of the most suitable for a company that wants to generate visual content with the help of artificial intelligence, this result being based on the detailed comparative analysis presented in this study.

Author Biographies

Maria Elena TACHE, Graffitti 94 R.B.I. PRODCOM SRL, Bucharest, Romania

Graffitti 94 R.B.I. PRODCOM SRL, Bucharest, Romania 

Sandra Samy George HADDAD, Arab Academy for Science, Technology, and Maritime Transport, College of International Transport and Logistics

Dr. Sandra Haddad is an Associate Professor in Marketing and Supply Chain Management at the Arab Academy for Science, Technology, and Maritime Transport - College of International Transport and Logistics. She is the Vice Dean for Postgraduate Studies and Research. She teaches Principles of Marketing, International Marketing, Supply Chain Management, Global Supply Chain Management, Customer Relationship Management, Distribution Channels, Chartering and Strategic Management in the BSc and Postgraduate programs of the Arab Academy for Science Technology and Maritime Transport. Dr. Haddad holds a bachelor’s degree in Business Administration (major in marketing) and a postgraduate diploma from the School of Management - Arab Academy for Science, Technology, and Maritime Transport. She obtained her MSc in Shipping Management from the World Maritime University in Malmoe, Sweden, and her Ph.D. in the Cross-functional Relationship between Marketing and Supply Chain Management from Liverpool John Moores University in the UK. Dr. Haddad was awarded the associate fellowship of the British Higher Education Academy (AFHEA) in 2013 and she is a certified Higher Fiata diploma and International Road Union (IRU) instructor. Moreover, Dr. Haddad works as a professional consultant for several businesses, in addition to managing several EU and US Aid projects. She is a professional presenter and keynote speaker at various local, regional, and international events, seminars, and conferences such as the SIL exhibition in Spain, African forums in Kenya and Egypt, final events, steering committee meetings of international projects. Dr. Haddad serves as a lead team member in the College of International Transport and Logistics (CITL) national and international accreditation processes (Egyptian NAQAA, the German FIBAA, and the American AACSB) as the Scientific Research Vice Dean. She is applying now as a volunteer in the AACSB peer review team as recommended by the accreditation visiting team for her leading role in the accreditation process. Haddad co-authored a number of publications in peer-reviewed WOS and Scopus-indexed journals and conferences, in addition to serving as a reviewer for a few journals and conferences. Dr. Sandra Haddad published a book titled “Cases on International Business Logistics in the Middle East” as a co-editor for IGI Global where she co-authored two chapters. She is also an associate editor and co-founder of the International Business Logistics ‘IBL’ journal which is indexed in a few databases and published by the Academy Publishing Center. Given her work and contribution to the Egyptian logistics sector, Dr. Haddad was appointed in 2023 as a board member of the board of directors of Canal Shipping Agencies Company, affiliated to the Holding Company for Land and Maritime Transport, Egyptian Ministry of Transport.

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Published

2026-01-08

How to Cite

BARBU, A., TACHE, M. E., HADDAD, S. S. G., & KESHTA, J. (2026). Artificial Intelligence Tools Used for Graphic Content Generation . International Conference of Management and Industrial Engineering, 12, 154–159. https://doi.org/10.56177/12icmie2025.140

Issue

Vol. 12 (2025): Agility and Readiness for Sustainable Business Continuity

Section

Digital Transformation and Technological Leadership

License

Copyright (c) 2025 Andreea BARBU, Maria Elena TACHE, Sandra Samy George HADDAD, Jilan KESHTA

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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