ARSENE, M.; DESELNICU, D. C. .; ARSENE, S. . The importance of KPIs on Pharmaceutical Marketing Effectiveness. International Conference of Management and Industrial Engineering, [S. l.], v. 12, p. 699–706, 2026. DOI: 10.56177/12icmie2025.212. Disponível em: https://www.icmie.ro/index.php/icmie/article/view/212. Acesso em: 21 oct. 2026.