Guiding Digital Transformation in Logistics:

Conceptual Framework Grounded in Design Science Methodology

Abstract

Digital transformation in the logistics sector is often guided by instinctive responses to market shifts rather than structured, criteria-based planning. Objectives: This study investigates how a conceptual framework for digital transformation can support logistics companies—particularly freight forwarders—in making informed, strategic decisions when adopting Transport Management Systems (TMS). Rather than treating digital tools as isolated technological upgrades, the framework emphasizes the importance of aligning system functionalities with both the internal conditions of the organization and the broader external environment, including market, regulatory, and technological factors.

To evaluate the robustness of the framework, a practical example is presented involving the selection of a TMS through the application of the developed methodology. The findings suggest that the framework offers strong potential in helping logistics firms navigate the complexity of TMS selection, especially in contexts where internal needs and external pressures intersect. By bridging company-specific requirements with market-facing functionalities, the framework fosters better alignment between digital tools and strategic goals.

Implications: Ultimately, this research offers a structured yet adaptable approach for logistics managers seeking to guide digital transformation not through guesswork, but through informed, context-sensitive evaluation. Originality value: In doing so, it contributes a practical decision-support model for enhancing the long-term effectiveness of technology adoption in freight forwarding operations.